Thibaut Souyris – The AI Outreach System A Tactical Guide To Using Artificial Intelligence To Book Meetings
The AI Outreach System A Tactical Guide To Using Artificial Intelligence To Book Meetings
The AI Outreach System A Tactical Guide To Using Artificial Intelligence To Book Meetings By Thibaut Souyris

Thibaut Souyris – The AI Outreach System A Tactical Guide To Using Artificial Intelligence To Book Meetings Download
The AI Outreach System by Thibaut Souyris is a practical, step-by-step framework for using artificial intelligence to find prospects, start real conversations, and book more meetings — without relying on the outdated sales playbooks everyone else is still using.
With over a decade of sales experience in SaaS, professional services, and training/coaching, Thibaut has helped SDRs, BDRs, AEs, and sales leaders boost reply rates, improve meeting conversions, and create consistent opportunities. His proven strategies blend the latest AI tools with timeless sales principles, so you can prospect smarter, not harder
What’s inside?
8 modules, 28 micro lessons, hundreds of tactical takeaways
Here’s a Sneak Peek of What You’ll Learn Inside
- The ICP Matrix Method – A proven framework for hyper-targeted prospecting. You’ll know exactly which companies to pursue and the right decision-makers to contact inside each one. (Module 2)
- The Firefighter Effect – Prospects are constantly dealing with urgent problems. Learn a simple tactic to cut through the noise and capture their attention instantly. (Module 2)
- Initiative Intel – How top-performing salespeople uncover what prospects are currently focused on—so your outreach lands at the perfect moment.
- The Reply Killer – The silent mistake that’s tanking your reply rates (and how to eliminate it). (Module 4)
- The Timeless Rule for More Replies – A principle elite SDRs rely on to consistently get more responses, and how you can put it to work right now. (Module 5)
- Outbound Sanity Saver – If you send cold emails or LinkedIn DMs daily, this tactic in Module 5 will save you time, reduce stress, and keep your momentum.
- The Marketing Asset Trap – Turn a single marketing resource into a conversation starter prospects can’t ignore.
- The Connection Request Myth – Think personalized notes always help? Think again. Discover when they actually work (and when they don’t). (Module 6)
- The #1 Target-Missing Mistake – The widespread habit that keeps sales reps from hitting quota. Here’s how to stop making it. (Module 9)
- The 4-Part Reply Rate Framework – A straightforward system top SDRs use to achieve 38%+ reply rates—no tricks or gimmicks required.
- The Conversation Starter Blueprint – How to naturally discuss your prospect’s problems without sounding like you’re reading from a script.
- The Psychology-Backed Booking Principle – A human behavior-based approach that increases outbound meeting conversions. (Module 7)
- Why Meeting Links Fail – And the alternative that gets more prospects to actually book a call. (Module 7)
- The Truth About Sales Tools – Why most don’t improve productivity and the short list of tools that truly make a difference.
- Connection Requests: When to Personalize – The exact situations where a tailored note boosts conversions—and when it’s just wasted effort.
- The Speed Writing Tool – Used by elite salespeople to write impactful outbound messages in minutes. (Module 9)
- The AI Misuse Trap – The most common mistake with ChatGPT and how to unlock its full potential.
- 11+ Proven Prospecting Plays – Field-tested tactics you can use immediately to start more conversations and book more meetings.
Course outline
Module 1: Welcome
- Course goals
- My journey
- What to expect
- How the course works
Module 2: Groundwork
- Building your Ideal Customer Profile
- Listing your Ideal Customer Profile’s Problems
- Action steps
Module 3: AI Concepts
- Introduction to ChatGPT
- How to write prompts
Module 4: Prospect Research
- Finding more problems with AI
- Finding symptoms with AI
- Finding personalization elements with AI
- Action steps
Module 5: Sequencing
- Overview of channels and media
- Building your sequence
- Action steps
Module 6: Messaging
- Building LinkedIn connection requests
- Building asynchronous messages with AI
- Building a reciprocity resource with AI
- Action steps
Module 7: Navigating Conversations
- Using calibrated questions to get replies
- Using negative-reversing to book meetings
- Scheduling meetings
- Action steps
Module 8: Tools
- Research tools
- Copy tools
- Productivity tools
Module 9: Bonuses – (Optional)
- Prospecting Tracker
- AI Message Builder
- AI Prompt Directory
Meet Thibaut Souyris
Your Trainer
I’m Thibaut Souyris.
For the past 10 years, I’ve been selling technology products—from SaaS solutions to professional services and high-impact training/coaching programs.
I work with SDRs, BDRs, AEs, and sales leaders who are done with outdated sales playbooks and want fresh, proven strategies to generate real opportunities and close more business.
You might have read my work on leading sales blogs like Sales Hacker and G2, or heard me share insights on the Surf and Sales Podcast.
When I’m not training or coaching tech sales reps, you’ll probably find me riding motorcycles across Berlin, the South of France, Switzerland, or Mexico—splitting my time between adventures, family, and building businesses.
Frequently Asked Questions
What’s inside the course?
You’ll get 28 focused lessons spread across 8 actionable modules. Each lesson is short, clear, and straight to the point—no filler, just tactics.
By the time you’re done, you’ll have your first version of an AI-powered Outreach System ready to test and start booking more meetings.
I’m not in tech sales. Is this still for me?
Absolutely. This system works for anyone selling B2B products or services, including:
- SaaS and subscription-based solutions
- Enterprise or complex products with multiple decision-makers
- Agencies, consultants, and freelancers
If you want more meetings, replies, and opportunities, you can use this course.
How long will it take to complete?
The video content runs about 90 minutes. Add 1–2 hours to complete the worksheets, and you’ll be ready to launch your first outreach system in 2–3 hours total.
Why is AI so important for cold outreach?
Booking meetings requires creativity and relevance. AI can help you research faster, personalize more deeply, and write better messages—without wasting hours on manual work.
Do I need to buy extra tools?
No. Every tool in this course is free or has a free plan—so you can put everything into action without spending extra.
What makes this course different?
This isn’t generic AI theory. You’ll learn how to apply AI to prospecting—finding, contacting, and booking meetings—based on strategies I’ve personally tested and refined.
Who’s teaching this?
I’m Thibaut Souyris, a sales trainer and coach with 15+ years in sales. For the last 4 years, I’ve been testing AI tools and outreach tactics daily—so you’re getting a battle-tested system that works in today’s market.
What’s missing compared to expensive courses?
No luxury villas, no Ferraris, no overproduced edits. Just me in my office, walking you through proven tactics you can use immediately.
When will I see results?
Apply the lessons and you could see responses within days and meetings shortly after. Do nothing, and you’ll get nothing.
Why This System Works
Thibaut’s method isn’t about spamming generic AI messages — it’s about training AI to think like a top-performing SDR. You’ll learn how to:
- Increase reply rates to 38%+ with a 4-part framework.
- Avoid the mistakes that kill conversions.
- Start conversations rooted in your prospect’s problems.
- Use 11+ proven “plays” to fill your calendar with qualified meetings.
If you’ve been sending cold emails and LinkedIn DMs without much success, this system will show you how to combine human psychology with AI-powered efficiency for results you can actually measure.
Download Thibaut Souyris – The AI Outreach System: A Tactical Guide to Using Artificial Intelligence to Book Meetings today and start booking more outbound meetings with precision, speed, and a personal touch.
Sale Page : https://saleslabs.gumroad.com/l/ai-outreach-system

