Stefan Georgi – RMBC II
RMBC II
RMBC II BY Stefan Georgi
Stefan Georgi – RMBC II Download
Stefan Georgi – RMBC II is a complete direct-to-consumer (DTC) marketing system built for the realities of 2025. This is not a traditional copywriting course. Instead of teaching you how to “write better copy,” RMBC II transforms you into a Copy Thinker — someone who understands customer psychology, platform context, funnel structure, and uses AI as a strategic tool to produce world-class marketing assets faster than ever before.
The program covers the entire customer journey from cold traffic to repeat buyers, across all major platforms, using a unified system that combines research, strategy, AI processes, and execution. RMBC II is designed for copywriters, marketers, and business owners who want speed, clarity, and scalable results in modern DTC marketing.
What’s Inside
- Complete DTC marketing system for 2025
- Holistic funnel and customer journey training
- AI-powered processes using Claude and LLMs
- VSLs, ads, advertorials, PDPs, checkouts, upsells, and email systems
- Platform-specific strategies for Meta, Native, Google, TikTok, and YouTube
- Research, briefing, and execution frameworks
- Continuous updates and evolving AI workflows
Modules
Part 1 – Foundations & The State of DTC Marketing in 2025
What copywriting really is in the modern era
The two critical customer journeys
How funnels work in 2025
The real purpose of direct response marketing
Product/market awareness and platform-specific context
The RMBC II approach to simplifying complexity with AI
Part 2 – Deep Research
Product and market awareness analysis
Competitor research for claims and differentiation
Psychographic research and buyer psychology
Unified research document for AI input
Ingredient and claim research using LLMs
Part 3 – Unique Mechanisms
Unique Mechanism ideation with AI
Evaluation and expansion processes
Claude project setup for scalable mechanism creation
Part 4 – VSL Copy (Part I)
Long and medium-form sales structures
Financial and short-form examples
Hooks training and ADHD hook ads
In-feed versus on-page VSL strategy
Part 5 – Brief 2.0
Old brief versus new brief thinking
AI-powered Brief 2.0 generator
Multiple real-world brief examples
Part 6 – VSL Copy (Part II)
Claude project recipes for all VSL lengths
Step-by-step VSL creation walkthroughs
Examples for long, medium, and short VSLs
Part 7 – RMBC II Mid-Course Recap
Process integration and system overview
How all components work together
Part 8 – Advertorials
Advertorial structures and purposes
Meta and native traffic journeys
AI projects for generating advertorials at scale
Part 9 – PDPs (Landing Pages)
Different PDP types and lengths
Breakdowns of winning structures
AI-generated PDP outlines and execution
Part 10 – Checkouts
Checkout flow walkthroughs
Conversion optimization elements
Short vs long checkout psychology
Part 11 – Ads
Ad structures across Meta, Native, Google, TikTok, and YouTube
Expert breakdowns from top advertisers
AI processes for fast ad generation
Part 12 – The 15 Funnel Structure Factors
Evaluation criteria for any product or offer
Determining the optimal funnel structure
Part 13 – Upsells
Upsell psychology and funnel economics
Multiple industry walkthroughs
AI-powered upsell generation systems
Part 14 – Email Marketing Journeys
Abandoned cart sequences
Welcome and promotional flows
Reorder and winback campaigns
Claude projects for endless email creation
Benefits
- Create complete funnels instead of isolated assets
- Produce high-quality copy faster using AI
- Understand platform-specific buyer psychology
- Eliminate guesswork and blank-page syndrome
- Increase speed, leverage, and confidence
- Build scalable DTC marketing systems
What You’ll Learn
You’ll learn how to think strategically about copy and marketing, map customer journeys across platforms, conduct deep research, create unique mechanisms, and use AI to generate VSLs, ads, emails, PDPs, advertorials, and upsells efficiently. The focus is on systems, structure, and execution — not manual writing.
Who This Is For
RMBC II is built for copywriters, marketers, business owners, and agencies who want to operate at a strategic level. It works for beginners who want a complete foundation and for experienced professionals who want speed, leverage, and a modern DTC framework.
Why This Course Is Special
RMBC II stands out because it shifts the focus from writing copy to understanding how marketing actually works in 2025. By combining customer psychology, funnel strategy, platform context, and AI execution, the program creates a repeatable system that adapts as tools and platforms evolve.
Conclusion
Stefan Georgi – RMBC II is a future-proof DTC marketing system designed to turn copywriters into strategists and operators. If you want to move faster, think smarter, and build complete marketing engines instead of isolated assets, RMBC II provides the frameworks, processes, and AI leverage to do exactly that.
SALE PAGE : https://www.stefanpaulgeorgi.com/rmbc2-launch/
