Maddy Osman – SEO Copywriting Crafting Content for Both Humans and Search Engines
SEO Copywriting Crafting Content for Both Humans and Search Engines
SEO Copywriting Crafting Content for Both Humans and Search Engines BY Maddy Osman
SEO Copywriting: Crafting Content for Both Humans and Search Engines Download
SEO Copywriting: Crafting Content for Both Humans and Search Engines is a professional training course created by Maddy Osman. The course is designed to help content marketers, writers, and SEO professionals create content that balances human readability with search engine requirements—especially in an AI-driven search landscape.
This program focuses on building a sustainable SEO copywriting framework that aligns storytelling, technical SEO fundamentals, and content strategy into one cohesive writing process.
What Is This Course About?
This course teaches how to write content that resonates with real people while remaining technically optimized for search engines and discovery systems.
Rather than treating SEO as a checklist, the training emphasizes understanding how search engines evaluate content and how humans consume and trust information online.
Learning Objectives
Developing an Effective Writing Process
Learn how to build an efficient, repeatable writing workflow that supports consistency, quality, and scalability across content projects.
This includes planning, drafting, editing, and optimizing content with clarity and purpose.
Understanding the Technical Foundation of Web Writing
The course explains the technical fundamentals behind writing for the web, including how content structure, formatting, and accessibility impact both user experience and search visibility.
You’ll gain insight into how search engines interpret content and how to design pages that support a strong reader experience.
Using Storytelling in Professional Content
Learn how to apply fiction-writing principles—such as narrative flow, emotional hooks, and structure—within professional and marketing content.
This module also explores the strategic use of visuals and subject matter expertise to strengthen credibility and engagement.
Applying Foundational SEO Strategies
This section covers core SEO copywriting techniques that help connect search engine crawlers with the ideal human reader.
Topics include keyword intent, semantic relevance, content alignment, and optimization strategies that support long-term visibility.
Building Your SEO Copywriting Playbook
The course guides you through assembling a personalized SEO copywriting playbook for future projects.
This includes creating a brand style guide, defining content standards, and identifying performance metrics to measure effectiveness.
Who This Course Is For
Content marketers
SEO specialists
Professional writers and editors
Brand strategists and content leads
Anyone writing for digital audiences and search engines
About the Instructor
Maddy Osman is the founder of SEO Copywriting Crafting Content for Both Humans and Search Engines and a recognized authority in content operations and SEO copywriting.
She has been named one of Semrush’s and BuzzSumo’s Top 100 Content Marketers and is the bestselling author of Writing for Humans and Robots: The New Rules of Content Style.
Her methodologies have been featured:
In her LinkedIn Learning course on SEO copywriting
As required reading at the University of California, Santa Barbara
As a reference for Cornell University’s Center for Teaching Innovation
In industry publications such as Search Engine Journal, Moz, and Wix SEO Hub
As a contributor to Newsweek and the Fast Company Executive Board
Key Benefits of the Course
Clear framework for SEO-focused writing
Improved balance between human readability and technical optimization
Stronger storytelling in professional content
Actionable SEO fundamentals applicable across industries
Long-term content strategy skills
Conclusion
SEO Copywriting: Crafting Content for Both Humans and Search Engines provides a modern, practical approach to content creation in a search-driven world.
By combining storytelling, technical SEO knowledge, and strategic planning, this course equips writers and marketers with the skills needed to create content that performs well with both audiences and algorithms.
Enroll SEO Copywriting: Crafting Content for Both Humans and Search Engines by Maddy Osman.
SALE PAGE : https://thecontentworkshop.com/
